We want to thank everyone for all the recent inquiries about our latest newsletter on selling more aircraft. Feel free to contact us as we’ll be glad to give to you some tips on ways to get ahead of your competitors. As marketing experts explain how to get more aircraft charters cost effectively.
Not to sound like a broken record, but we’ve been doing this for over 40 years. We’re the folks that took light sport aircraft manufacturer, Super Petrel, from selling 6 aircraft a year to 3 a week in 2 years.
In the aircraft charter business, it’s even more competitive than aircraft sales. There are many options from prepaid hourly cards to empty leg flights.
The name of the game in getting the charter is visibility. People who want a charter will simply be searching on Google to see who comes up first. And if you are lucky enough to appear twice, you’ll have even more of an edge over a competitor.
Sure, you can buy adds, but in our recent article on the topic, only about 2% of the people who see the ads actually click on them. But over 30% click on the first organic listing. And if you happen to use AMP and get a Featured Snippet, that number goes to well over 50%. See examples of Featured Snippets. And remember, you’re not paying for any ads.
That is where we come in. Our staff includes a former Google Systems Engineer who actually wrote search algorithms. We know how to get you on top of searches.
Once you get all this new traffic to your website, you need to convert that into customers. Again, where we come in. The message you send must be immediate and concise. People want instant gratification.
It’s very simple, what makes you better. And it’s not always price or years you have been around. Here you need to know who you are targeting, One size does not fit all. The executive is not interested in seeing a happy family seated inside the charter and vice versa.
So to get more charters, you need to get on the top of Google searches, have a compelling concise message and target who you want.
For more information and help on getting ahead of your competitors, send us an email at hello@BlueIslandDigital.com and let’s talk.