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More Innovative Aviation Marketing Ideas

We have been hearing more and more from aviation companies that business is not as good as it was a few years ago. If you are an aircraft charter or operator, things were booming during the pandemic. That was due to no commercial airlines flying. Right after the pandemic there was a surge that lasted into 2022 but now things have slowed for some. We’d like to talk about more innovative aviation marketing ideas.

Before we get to that, we already know that many companies using Google Ad Words are not seeing the results they once did. Some report spending even more but getting less results. That is simply too much competition that all looks the same.

While aircraft manufacturers are having record sales growth, the smaller charter or broker is not getting new customers. The good news is that they’re keeping most of their existing customer.

So how do you get new customers ?

In the past we have mentioned this but are going to mention it again, and that is video.

We have seen so many aviation companies who get lots of clicks, do lots of social media and blog postings but are not converting. When you have a prospective customer’s attention you must be able to tell your story.

A video making the management or owner(s) a relatable person is critical. Prospective customers need to feel your passion, your vision and what makes you different.

Secondly, videos of customer testimonials and employees. People are moved by people who they feel are just like them.

Bottom line the more personal and human you come across as, the more people will trust you.

Reviews are great, pictures and stories are great, but video of real people will push that new prospective customer to contact you. Trust us, now more than ever we see it working.

So, if you’re spending lots of money on paid advertising and its not working as well as you like. Get some well-produced video made.

The other great part about video is, you can edit it over and over again so it can always be made like new again.

Our team has won over 150 film and video awards. We have been doing aviation marketing for over 40 years. We can definitely help.

Reach out to us at hello@blueislanddigital.com We’ll set up a call and get you back in the game.