When we started 45 years ago it was film and video marketing for aviation along with traditional media advertising. Once the digital era began more and more ad dollars shifted away from print, TV and radio. Another successful way we have found to really get a big bump in business is doing an event. But the perception is that these can be expensive. No, not at all. We’ve mastered how to do low cost private jet charter hangar marketing events.
What we have found is there are lots of luxury car dealers and manufacturers that like to participate in these events as they target the same demographic. Not to mention real estate people, builders, condo operators, jewelers, you get the picture.
We recently did two events in Florida with charter companies, where over 300 people showed up at both. Not only did they sell several jet cards but even a couple of fractional ownerships. These definitely work !
So, what about the cost, that depends on a couple of factors. The reality is if you do it right, which we can do, it literally will cost you almost nothing. The trick is to turn it into a mini trade show to cover all your costs. We’re not talking about lots of vendors, just the ones that matter. All those auto and real estate people will contribute. And what about food. Here again, hospitality companies want to get their name out there too.
You’re thinking this sounds like a fair amount of work to put together, yes it can be. That’s where we come in. We’ll do the whole event, plan everything for a very little cost. Considering what it will generate, it pays for itself many times over.
Oh, and marketing for the event. We’ll blow that up for you too and get the word out there.
What surprises us is why more companies aren’t doing this. Or why they just do it as a special occasion not as part of a marketing strategy. Reach out to us if you would like to learn more or get an event plan going.
You can call the Aircraft Guys at 786-949-4141 or email us at hello@blueislanddigital.com.