Day in and day out we hear from aviation companies seeking new creative ways to market. But what we see more of is aviation companies still not getting it.
The commonly used method of marketing seems to be Google Ad Words (PPC). Unfortunately, since so many aviation companies and more specifically, aircraft charters, use this, it’s not working.
Without mentioning names, several operators have recently become publicly traded companies. And no surprise they are spending wild amounts on, you guessed it, Google Ad Words.
The realty is that most people know when a Google search says “Sponsored” next to it, it’s a paid ad. Therefore, only about 2-3% of the people searching click on these.
However, the actual non-sponsored search results that follow have more like 70% of the people clicking on them. This is called CTR (click through rate).
So how do you get to the top of these searches so people click on you ?
Generally, you must either be an SEO expert or hire some who knows how to do that. However, when it comes to aviation, you then need a specialist. That’s where we come in.
We’ve done this longer and more successfully than any other one out there, period !
Sounds like a bold claim. No worries, contact us and we’ll be glad to share some of our successful aviation clients and you’ll see for yourself. And, yes, they are on top of searches.
Now the next piece of the puzzle. While we are experts at getting aviation companies to the top of searches, that still doesn’t mean they’ll become your customer.
Your message and the use of very high-quality video will be the final piece to success.
Remember our staff not only includes a former Google Systems Engineer but a video producer who has won over 150 awards for his work.
If you want to succeed and what you’re doing isn’t working as well as you would like, contact us at hello@blueislanddigital.com for a free consultation.