Almost sounds silly or a good problem, aircraft charter companies with too many customers. This is basically the report we’re hearing back from our Aircraft Guys affiliate. In all seriousness, we’re saying this facetiously.
In their series on the State of the Charter Industry, including management companies, there seems to be some dilemmas.
Many who have been interviewed say they are running near or at capacity and trying to get new aircraft. But also fear they will not be able to fill those new aircraft. For marketing many rely on word of mouth but realize that is not enough.
Others claim that their paid marketing does not work quite as well as it used to. While some say it works great.
Again, this is feedback from people just like you and what they are experiencing. Can’t get any better marketing strategy info than that.
Several common themes emerged:
- Concerns on how to fill new capacity
- How to reach the exact decision maker
- Not getting the right message to perspective customers
- None have tried using event marketing
We recently sent out a flyer for some South Florida events that the Aircraft Guys are doing.
South Florida Private Jet Events
They can do these events anywhere in the U.S. And they really work ! Lots of new charters, clients, and even fractional sales.
And now the latest issue is spare parts for management and MROs, due to tariffs. There are actually people with a lot of parts inventory or in the case of Hawkers and LearJets, lots of used parts. Can’t find the people, let us know and we can help.
The other huge opportunity out there is South Florida. We’re seeing more and more companies trying to set up shop there. Here again, we can help, we’re here.
We’ve been at this for 45+ years and have learned a few things along the way. We work with some of the largest and yes, smallest companies.
There is an old saying, “repeat the same behavior, don’t expect a different result”. Try something new, contact us at hello@blueislanddigital.com or for event info, aircraftguys@gmail.com.