We’ve all heard of SEO (Search Engine Optimization) but now things have changed to a whole new technology. Today increasingly we use AI searches. Popular basic searches include ChatGPT, Google Gemini, Microsoft Copilot, and Grok. We have all heard the term FOMO (Fear Of Missing Out). Don’t miss out on aviation marketing Answer Engine Optimization.
As people use more AI search engines, the typical Google searches are becoming more of a second source of information.
The term (AEO) Answer Engine Optimization is a marketing strategy that optimizes content to be directly featured in AI-powered search results.
SEO focuses on ranking for organic visibility in traditional Google search engine result pages (SERPs). AEO focuses on becoming the authoritative answer within AI-generated responses. In other words, it’s seen as the standard.
The other cool part, unlike a traditional search, it displays a history of the topic, requiring less searches.
So, the name of the game is becoming an authoritative answer which is seen as the best or top. The obvious goal is to get your name, company, product or service to be that standard.
This is handled totally differently than just having a cool website or a bunch of blog posts. Yes, Structured Data and AMP still play an important role in getting out there.
The operative word here is answer. Your content almost has to be seen as an episode of the TV show Jeopardy. Meaning, be the answer not a statement.
However, to stand apart from and improve your AI visibility, takes a little bit of strategy.
Given the fact that we have specialized in aviation marketing for over 45 years, we have a significant edge on the strategy side. We are now getting more and more clients not only into the AI searches but as the standard.
Here, we can’t emphasize enough that this is not like a typical search where you can mechanically build who is on top. The people who become the standard here will remain there. That is why NOW is the time to make your mark on this technology.
When the internet and searches first became popular years ago it leveled the playing field. This is another one of those moments.
Contact us and we’ll get you on your way. Send us an email at hello@blueislanddigital.com