Over the last couple weeks, we’ve published a series of articles on new strategies to gain market share with little investment. But what if you have investors or are seeking new ones ? Here are some simple low-cost ways to increase value of your aviation business for investors.
We all remember brands like Sears, Whirlpool, Kenmore, etc. Or in the case of cell phone carriers, The T-Mobile network is also used by Mint, Boost, Consumer Cellular, U.S. Mobile, and others. The concept is called white labeling or affiliate marketing. This can be used in literally any business model. So why do this ?
For starters, the obvious is, you’ll get more customers. Again, think of General Motors, their brands like Chevrolet, Buick, Cadillac, and GMC. It’s simple, more bites at the apple.
If you take this to the world of aviation, customers can be tiered by level of service, type of aircraft, price point, etc.
Going back to our stories and newsletters of the past couple of weeks, when using multiple URLs (domains), regardless of branding, you’ll get more clicks on Google Searches.
And in our most recent newsletter, what if one brand begins to get a bad reputation. There you must fight to build confidence again, have an untimely rebrand or just go out of business.
Having done this 45+ years, we’ve seen many aviation companies come and go. Being proactive about growth strategies is a key to longevity. We can show you the way !
And as a marketing company, remember we’re the folks that took aircraft manufacturer Super Petrel from selling 6 aircraft a year to as many as 3 a week in about 2 years. Look back at some of our articles and you’ll get some insight into how we did it.
So, the top questions always comes down to:
- Is what you’re doing working ?
- Are you growing ?
- Do you feel like you’re spending too much on marketing ?
If you answer no to either of the first two questions or yes to the last one, then contact us. We’ll jump a call and show you some proven ways to do it better.
Check out some of our aviation clients at Aviation Marketing Experts or contact us.